Wes Kitts

01 · The bar. 20kg (44lb). A black competition hall, one overhead light, chalk dust. An empty bar on the platform. His 225kg (496lb) clean and jerk plays in front of the BE SOMEBODY wall.

Wes Kitts. Two-time Olympian, Tokyo 2020 and Paris 2024. 5 American records. 3× Pan American Champion. You own the gym. Now own the platform.

USA Weightlifting, July 2025.

02 · Your crowd. 60kg (132lb).

734,915 people watch you lift.

Your reels, by views: 333K, 215kg (474lb) Power Clean. 197K, 190kg (419lb) Hang Snatch. 168K, 225kg (496lb) Clean & Jerk. 166K. 165K, 190kg (419lb) Snatch. 165K, 290kg (639lb) Back Squat. 141K, 180kg (397lb) Snatch. 135K. 132K, 305kg (672lb) Back Squat. Instagram, 14 Oct 2026.

4.7 million views on your reels since March. 13 of them over 100K. One lift: 333K views.

03 · Still climbing. 100kg (220lb).

From your feed: Sep 30, 140kg (309lb) Muscle Snatch, PR. Oct 2, 215kg (474lb) Power Clean, PR. Oct 3, 190kg (419lb) Hang Snatch, PR. Oct 4, 305kg (672lb) Back Squat, PR.

Four PRs in five days. At 36.

“Two Olympic Games, five American records, and a stage no weightlifter had stood on before it.” Wes Kitts, weskitts.com.

You write the program. You film every lift. That’s most of an app.

04 · The lift. 140kg (309lb).

His six lift loops, cut as round plates, slide onto one bar: Snatch, Hang Snatch, Power Clean, Clean & Jerk, Jerk from Blocks, Back Squat. The bar is pulled from the floor to overhead in one continuous pull. At lockout an iPhone forms around it and the six plates drop into the six rows of today’s session.

Your lifts. Their session. BE SOMEBODY.

05 · BE SOMEBODY. The app. 170kg (375lb).

The phone stays pinned and the app plays screen by screen, each screen seated on a plate.

1 · Your maxes. Three numbers. Every weight comes from them.

2 · Today. Your app runs “the exact program I’m following”. His program page, Oct 2026.

3 · The session. Six lifts. Your six clips lead every row.

4 · The work. Percent to kilos. Kilos to plates. Coach cues in this demo are drafts. Your words go here.

5 · Three white lights. On the top set. Your turn in a moment.

6 · Rest. One minute on the competition clock.

7 · Maxout Friday. Your Friday ritual, now a feature.

8 · You. Total, PRs, streak. Your coaching on top.

06 · Your turn. 190kg (419lb).

The top set is on the bar. Tap Lift.

The phone becomes live. Tap Lift on the top set: three white lights come on, left, centre, right, and light the hall. Good lift. A new PR card.

07 · Four attempts. 205kg (452lb).

What saying yes gets you.

Four attempt cards post on a scoreboard, each judged with three white lights.

Attempt 1 · Income every month. And an app that is an asset in your name. Good lift.

Attempt 2 · They already follow you. 734,915 people trust your training. The format is proven. Good lift.

Attempt 3 · Live in 6 weeks. On the App Store and Google Play. Good lift.

Attempt 4 · Zero cost to you. $0. 0 extra filming at launch. We build the app. Good lift.

The estimate: 734,915 followers × 1% = 7,349 lifters × $19.99 a month, about $147K a month, gross. Olympic weightlifting apps charge $29.99 to $39.99 a month. We used $19.99. Super Weightlifting $29.99 · Peak Strength $39.99 · App Store, 14 Oct 2026.

08 · The deal in 3 lines. 215kg (474lb).

Three lines, each pressed up under its own bar and locked out.

We carry 100% of the risk. We build it, fund it and run it.

You keep your routine. Train, film, post. Mention the app now and then.

You call the GO. We start when you say so.